New Marketing Director for Paddy Power's Gambling Team

Published Saturday, September 03, 2011 -

Sometimes marketing a product is all about the sizzle and sometimes that sizzle also includes the steak. In the case of the giant Irish book maker and online gambling firm Paddy Power the proof of the pudding has been realized a number of times so far with the hiring of talent such as glamour model Imogen Thomas who was used in Paddy Power’s advertising. After her alleged affair with Manchester United football star Ryan Giggs, her image is considered a direct contributor to Paddy Power’s improved results.

Now Paddy Power has announced it has hired Christian Woolfenden as their new Marketing Director. The thirty something new man on the block has a wealth of experience packed into his short ten year career. Woolfenden will be installed at Paddy Power come December and will replace Barni Evans, who left the betting company's UK arm in July to become the marketing director for its two Australian businesses International All Sports (IAS) and Sportsbet, effective next month. Evans has been the U.K. division marketing director for 10 years.

Chief Executive Officer of Paddy Power, Patrick Kennedy, commented on the new appointment, "Paddy Power's business and success have been built around our brand. It is an enormous point of difference against our competitors, as the only brand with a real personality in our sector globally. I know it will continue to thrive under the leadership of Christian and our current marketing team.” Kennedy continued, "I am also delighted that someone of Christian's calibre has agreed to join the Paddy Power team. He is regarded as one of the top young marketers in the UK and internationally, and his appointment illustrates both the international ambition of Paddy Power and our continued investment in talent."
Woolfenden has held the position of global brand director at Bacardi since last year, after being promoted from his role as global marketing manager. He came to Bacardi in 2008 after leaving Procter & Gamble (P&G), where he had been since 2000.



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