William Hill Exclusive Sponsor on ESPN for TV, Mobile and Online Football

Published Monday, October 03, 2011 - Online-Casinos.com
William Hill Exclusive Sponsor on ESPN for TV, Mobile and Online Football

Now licensed in Gibraltar and going strong William Hill has made another great deal to keep it’s momentum moving in the right direction. Millions of fans tune into the European football coverage via the ESPN network. William Hill has signed an agreement with the ESPN network to be the exclusive sponsor during the broadcasts.

William Hill will step up to be a part of several of the top leagues including the world's largest sports network's coverage of the Italian Serie A, Dutch Eredivisie and Russian Premier League. The deal is multi-platform, extending it’s reach on TV, mobile and the internet.

Chief Marketing Officer for William Hill, Kristof Fahy, commented,  “ESPN is one of the leading names in sports media and we’re really looking forward to working with them. This multi-platform deal will enable us to promote our brand and services to millions of sports fans across the UK, while our mobile betting partnership with ESPN looks like a real winner.”

ESPN EMEA, Director for advertising sales, Alan Fagan, also commented on the agreement,  “Our multi-platform coverage of Europe’s top football leagues is a popular part of the ESPN offering to fans and brands alike. Our agreement with William Hill, one of the UK’s leading brands, reflects how we can deliver value to top-flight advertisers, connecting them with loyal and passionate UK football fans across multiple screens. ESPN has an unrivalled ability to serve advertisers with local precision and solutions in the UK, and in markets around the world.”

ESPN screens live action from the Barclays Premier League, FA Cup, Clydesdale Bank Premier League, UEFA Europa League, Bundesliga, Serie A, Eredivisie and Russian Premier League. ESPN also screens games from the MLS, summer tournaments including the Copa America and Emirates Cup, international friendlies, UEFA Euro 2012 qualifiers and friendlies featuring Germany and France.
William Hill also becomes exclusive betting partner for ESPN's upcoming mobile app for ESPNsoccernet which will be integrated into the football app with a "bet now" button enabling watchers to make in-play wagers.

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