Fire & Ice Bash to be Sponsored by GTECH G2

Published Tuesday, November 03, 2009 -

Fire & Ice is a free event for online gambling executives, operators, affiliates, media and suppliers held in January every year. It is a great night of socializing and networking held near the International Gaming Expo getting hundreds of people in different aspects of the online gaming industry together to talk and have some fun.

The subsidiary of Lottomatica,one of the largest lottery operators in the world introduced the new interactive gaming division of GTECH, G2 at the European iGaming Expo in Copenhagen just a few months ago.
GTECH G2 has reported that it will become the first company to sponsor Lyceum Media’s annual Fire & Ice bash. This sponsorship will help keep the interest flowing for GTECH G2. The Babylonia style Gilgamesh bar in Camden Market London UK will be the venue for the Lyceum Media’s big party. Wendy Lawrence, Marketing Director for GTECH G2 said, “Fire & Ice provides a wonderful opportunity for us to recognise our partners and share our achievements with the industry,” adding,” We got so much positive feedback on last year’s Boss Media dinner party at Gilgamesh that we’ve decided to host it there again. GTECH G2 has accomplished so much this year, though, that we decided to have more presence and become one of the official sponsors.”

Jodie Thind a spokesperson for Lyceum Media said, “There’s no such thing as a ‘free drink’ and Fire & Ice wouldn’t be possible without the generosity and support of our industry sponsors,” concluding, “Thanks to them, year in year out we’re able to put on a great party. At the same time it’s an incredible opportunity for iGaming suppliers to present their brand to the industry. So, it works both ways.”

Boss Media, Finsoft, St Minver and Dynamite Idea were recently brought into the GTECH G2 fold and their software has changed the bingo and casino products available significantly for the better. With full control at the operator's fingertips with G2's innovative and improved Gaming Management System the G2 interactive division is going strong.




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