Leeds United Sponsored by Sportingbet Online Sportsbook

Published Wednesday, August 04, 2010 - Online-Casinos.com

The United Kingdom has seen sponsorships for it sporting clubs come and go in recent years from beer companies to automobile firms and now the latest trend online gambling operators. Global online gambling firm Sportingbet recently announced that it has signed a three year agreement with Leeds United Football Club to begin at the start of the 2010/11 nPower Championship season.
The exercise is all about brand building which Sportingbet has already begun with other sports sponsorship programs involving cricket, rugby and other football clubs in the U.K.
The Leeds United deal follows Sportingbet's shirt sponsorship agreement with Wolverhampton Wanderers which has realized a significant increase in traffic, registrations and players to the Sportingbet website.
Chief Executive Officer of Sportingbet, Andy McIver, said, "Leeds United fans are up there as some of the most dedicated supporters in the country and we're excited to be joining them at the start of this new season in the Championship. We're busy working with the team at Leeds United ahead of the season opener to create new offerings that will benefit the fans and demonstrate our support and passion for the club both on a match day at Elland Road and in the wider community."
Leeds United FC, Chief Executive Officer, Shaun Harvey, commented on the deal, "We are delighted to announce the new betting partner agreement with one of the largest International online bookmakers. Sportingbet is a fully established brand within Europe and the rest of the world and it's important that the club continues to develop partnerships with strong, internationally recognised brands." Harvey added, "The new three-year deal will see Sportingbet operating both online and in stadia betting operations at the club. We have been impressed by Sportingbet's attitude and approach to the club and we are sure that the fans will enjoy betting with Sportingbet during the season."
Partnerships like this one are of great benefit to both the club and the sponsors, more sports clubs should take advantage of the opportunity if presented.


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