Social Gambling Platform ISIS Lab Launched in U.K.

Published Wednesday, December 04, 2013 -
Social Gambling Platform ISIS Lab Launched in U.K.

‘Gamblification’ is a new word that describes the change the online gambling industry is experiencing when it comes to social network real money wagering.

CEO, Chairman, and President of Isis Lab, Daniel Kajouie uses this new definition to describe his award winning social gaming software platform. Kajouie explained, "Very few game developers have the marketing expertise to turn their games into real money," Kajouie continued, "Isis has created a gamblification engine that will take care of that while creating the ultimate user social experience."

Isis clients operating in regulated markets only will receive a turnkey solution including a full financial application and back office suite. Kajouie commented, "One of the challenges of the $36 billion gambling industry is that it is difficult to differentiate one platform from another," adding, "Therefore there is little brand loyalty. Players are constantly shopping for the best deal. The Isis social ecosystem creates stickiness - so that players will exhibit loyalty to one platform."

Recently Isis announced a partnership agreement with Cladstone, an Isle of Man firm with experience in casino management. Cladstone will launch ISIS Friends in the U.K. online social gaming market. It is licensed by the Isle of Man Gambling Supervision Commission to offer real money gambling services in the U.K. jurisdiction.

Kajouie said in a statement to the press, "The launch of the exciting ISIS Friends social gaming platform is the culmination of years of work and research," Kajouie continued, "Launching with hundreds of games, ISIS Friends(R) members will be able to share, play and wager their favourite games with their friends for the first time within a safe, secure and completely legal environment."

The media release said, "ISIS Friends provides the UK audience with a product differentiator both from a social interaction perspective and a substantial library of games available and integrated at launch. It was built with the ability to support third-party game integrations, cashier support, customer support, social networking, and backend operator support."

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