International Game Technology Moves with Ladbrokes Online Sector

Published Sunday, May 06, 2012 -

International Game Technology has been growing at a fast pace and is starting to climb out of the investment stage. Recent performance has been still on the downward side for now but as they continue to gain traction the company is an interesting online gambling firm to follow. Its 500 million dollar outlay for the Double Down Interactive assets could be causing the low numbers for IGT.

The future for slot machine manufacturers looks good as Asia and North American markets for the products continue to grow. IGT is a head of Bally and other competitors although looking at its progress as the second largest manufacturer of slot machines Bally Technologies, have doubled, reaching a four-year high this week after fiscal third quarter earnings set a quarterly revenue record for the firm with earnings going up by more than 50 percent. IGT’s purchase even after all the sceptics have finally put their critical comments to rest of Double Down Interactive has created a new social free-to-play slot game.

The arrangement with Fremantle Media means they can offer an American Idol free-to-play social slot to all Facebook users. The game features every 24 contestants currently competing this season and updates on a weekly basis according to which performers are eliminated from the process. “American Idol Social Slots players will enjoy a dynamic entertainment experience, four unique bonus games and an ability to customize the slot reels to feature images of their favorite Idol contestants,” commented Greg Enell, Vice president of Double Down Interactive. He continued, “Social gamers and Idol fans alike will love the contestant countdown, full-color photos, and music player embedded in the game.”

Another major gambling operator Ladbrokes has also sweetened the pot for the IGT company. Ladbrokes has signed a deal with IGT to utilize the suppliers’ portfolio of online products. Customers will be able to access 100 casino and slot games. It will also give at least 30 new games before year end.

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