Zynga and Electronic Arts Go to Court Over Online Games

Published Monday, August 06, 2012 - Online-Casinos.com

Recent efforts of Zynga the social games developer to blur the line between real money online games and free games mostly on Facebook have been slow to develop. Both Facebook and Zynga are doing poorly on the stock market both seem linked to investor disinterest in the goings on behind the corporate doors. Zynga and Electronic Arts have been having an ongoing battle of words over Zynga’s alleged use of Electronic Arts innovative ideas for their games. Zynga has lost over 78% of its value of late with Electronic Arts losing 30% since September of last year.

Mark Pincus, Chief Executive Officer of the social gaming firm says the new Facebook algorithm is responsible for Facebooks huge fall in value. The algorithm called EdgeRank is one of the most important algorithms in marketing. Despite this, very few people have heard of it and fewer still can claim that they fully understand it. Zynga’s Chief Operational Officer, Peter Moore told Bloomberg his company hadn’t been negatively affected by the Facebook algorithm change. Understanding the algorithm is critical to being able to exploit it. The name says it all as every piece of content or interaction on Facebook is known as an “edge.” The war of words seems to have taken a more serious turn as Zynga was presented with a copyright infringement lawsuit recently by Electronic Arts claiming that Zynga’s CityVille is an imitation of Electronic Arts’s Sims Social.

Electronic Arts says it will stand and fight and has the resources to do so. Stating E.A. “isn’t the first studio to claim that Zynga copied its creative product. But we are the studio that has the financial and corporate resources to stand up and do something about it.” Zynga issued a statement denying any copyright infringement, saying that EA has displayed, “a lack of understanding of basic copyright principles.”

Related news

Return to Latest News