Caesars Acquirers Online Social Games Developer Buffalo Studios

Published Sunday, January 06, 2013 -

Caesars is a name synonymous with high end gambling and entertainment. Its financial situation looks suspect to some investors but the company seems to be headed in the right diction when it comes to the newest gambling trend, social gaming for real money. Caesars Interactive Entertainment division has been moving steadily towards the top of the food chain as a trusted name translates into more cyber customers.

Caesars Entertainment recently announced it had purchased for an undisclosed sum the Santa Monica-based social and mobile games developer Buffalo Studios. Buffalo is the developer behind Bingo Blitz which has 710k daily active users and 2.7m monthly active users. It was big news in 2011 when Caesars acquired another major social gaming outfit Playtika. Israel based Playtica was purchased for an estimated $170 to $200 million and it is rumoured that Buffalo Studios was acquired for less than that. Playtica is the developer behind the popular Slotomania offering. The company also announced it will keep Buffalo Studios’ employees while integrating the firm into the fold. Buffalo Studios makes highly interactive social & mobile games, bringing a fresh face to classic games.

Buffalo came into prominence when they accused Zynga of copying their Bingo Blitz social gaming offering. Buffalo Studios called out Zynga Bingo for being a copycat the company pointed out the similarities in graphics, layout, and game play between Zynga’s recently unveiled Zynga Bingo game and Bingo Blitz. “We wanted to alert you to the striking similarities between Zynga’s recently announced game, to our game Bingo Blitz,” said Salim Mitha, vice president of product marketing and operations at Santa Monica, Calif.-based Buffalo. Buffalo was founded in 2010 and had only one game at the time. Buffalo launched Bingo Blitz on Facebook and was the top Bingo game on the social network with more than 1 million daily players. Zynga founder Mark Pincus refuted the claim saying that Bingo Blitz borrowed from Zynga's Poker Blitz game.

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