Corporate Responsiblity Good for Business

Published Sunday, December 06, 2009 -

Gigi Levy, chief executive officer of 888 must be proud of the first Corporate Responsibility Report recently released by the firm. The Gibraltar-based online gambling group has been very good indeed and is telling the rest of the corporate world how easy it is to be green in more ways than one. Setting by example is a win, win situation that warrants praise and recognition. Many firms are embracing the conservation of energy and a commitment to social responsibility as a major factor in their business plans. Looking at this sector as a resource, not a liability, 888 appointed Ruth Tanami as dedicated Director of Responsible Gaming in 2006. The company’s economic, social and environmental impacts are looked at from three distinct directions, People, Planet and Play.

CEO Gigi Levy, said this about the report, “The publication of this report emphasises the core importance that ethical values have to 888’s business. As well as being the right thing to do, conducting our business responsibly is fundamental to our future success." He added,
"Managing social and environmental factors enhances our credibility with stakeholders, whilst our market-leading approach to player risk builds relationships with our customers, both in turn helping to support our international business development.”

The eighty nine page report is full of achievements and insights into possible improvements for the following year. Some highlights include employees generating $50 000 in donations from a charity motivated event. Charitable cash donations and in-kind contributions totalled $232, 485 for various charities in countries like Antigua, the UK and Gibraltar. There was a thirteen percent reduction in power consumption per square foot of office space. The company made a further commitment to responsible gaming by the introduction of a unique data mining system called “The Observer” structured to identify and support problem gamblers. The firm also decided to participate in the United Nations Global Compact.

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