Unica Corp. Provides Online Gambling Analytics for Paddy Power

Published Thursday, May 06, 2010 - Online-Casinos.com

When it comes to advancing in the electronic commerce world and most notable the online betting industry, knowing who your potential customers are and exactly what they want is paramount to succeeding. Operators in the industry employ companies to do this research which can change in the blink of an eye.

One such company located in the USA is the Unica Corporation, a recognized leader in marketing software solutions. Paddy Power from the U.K. has decided to invest in the necessary technology to improve it's knowledge base in order to enhance the gambling experience for it's customers across its many offerings. Paddy Power will use Unica's next-generation web analytics solution, NetInsight OnDemand, to provide advanced player analysis to optimise their considerable market presence.

The recently signed deal will put the experts to work on the player demands and interaction with Paddy Power's extensive list of online betting opportunities, including poker, sports and lotteries. The software provided by Unica is unique and it's interactive marketing approach incorporates customer analytics, web analytics, centralized decision making, cross-channel execution, and integrated marketing operations. There are more that a thousand organizations worldwide that depend on Unica for their marketing management solutions. Paddy Power's online product manager, Stephen Lovell, said, " Paddy Power strives to create the best possible experience for our customers and it's essential that our website performs to the highest standards, " adding, "After a rigorous selection process, we look forward to working with Unica to help us continually improve our offering, making it fun, quick and simple to use."

Paddy Power has been continually trying to improve it's customer's online gambling experience and now with the expertise of the Unica corporation doing their job Paddy Power is sure to give the potential gambler more of what is available on the internet from Paddy Power with stronger service and customized care.






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