U.K.Advertizing Standards Authority Gives Kudos to Gambling Industry

Published Tuesday, June 07, 2011 - Online-Casinos.com

The United Kingdom tries to keep the lid on advertizing issues through its Advertising Standards Authority. The increase in adverts that were considered offensive created by agencies to promote the gaming industry is mainly attributed to the fact that there were many more adverts in general.

It may seem odd but the Advertising Standards Authority in the U.K is giving kudos to the gambling industry for its measures to decrease the amount of complaints coming into the watch dog organization despite an actual increase in complaints.
A recent report published by the ASA indicated that the gambling firms advertizing teams are getting the point and being more aware of the standards that ASA expects. The report found, out of 796 adverts reviewed last year the assessors considered 31 as likely to breach a code, a compliance rate of 96.1 percent.

According to Gambling Compliance, the watch dog ASA stated, “We noted that the number of complaints about gambling product ads received by the ASA has been slowly decreasing. “In 2008 the ASA received 262 complaints, in 2009 it received 211 and in 2010 it received 195, which, given the apparent increase in the volume of such ads, does suggest that advertisers are aware of the gambling rules and working hard to ensure compliance with those rules.”
The article continued to explain the reasons for the praise the organization is giving the gambling industry in the U.K.. “It is worth noting, however, that 25 of the 31 ads were near identical and were placed by only two companies. Those ads offered ‘free bets’ but did not include significant terms and conditions. The advertisers whose ads were likely to breach a code were contacted and the compliance team sought assurances that the ads will not be run again. The sector is under close scrutiny from many quarters, and ongoing monitoring of gambling ads across all media will continue to ensure high levels of compliance with the codes are maintained.”



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