Online Gambling Firm 888 Deal with Optimal Payments

Published Saturday, December 07, 2013 -
Online Gambling Firm 888 Deal with Optimal Payments

Many companies in are getting a shot at the latest online gambling offerings in the USA and one which stands out is website 888 Holdings which operates several high-profile gambling locations. A recent announcement indicated that 888 Holdings has extended their partnerships with the payment processors Optimal Payments and the marketing firm Optimove.

The arrangement has Optimal Payments offering the payment processing options to the 888 brand, but also to any other brand using the 888 platform in the US, which currently involves deals in the three legal online gambling states of Nevada, Delaware and New Jersey.

Optimal Payments is the payment company of Neteller and it received approval to operate within New Jersey from the Division of Gaming Enforcement in late October. Chief Operations Officer of 888, Itai Frieberger, said, “We have worked in partnership with Optimal Payments for more than 12 years, delivering deep and robust joint solutions for our own brand and our platform operators around the world. We are very pleased to extend this partnership for the licensed U.S. online gaming market.”

President & CEO of Optimal Payments, Joel Leonoff, commented on the relationship and deal, “888 are a long-time, strategic partner for Optimal Payments. We are very excited to extend our relationship with 888 as we deliver on our own strategy to provide a complete solution for the licensed U.S. online gaming market.”

888 Holdings has also retained the arrangement with Otimove’s retention automation software that will now see them helping with its consumer facing bingo operations.

888’s senior vice-president head of business-to-consumer division, Itai Pazner said, “A large part of our success as a leading online entertainment company has been our development and focus on the most advanced CRM strategies and tools,” adding, “Optimove has proved itself to be the perfect enhancement to our existing in-house customer marketing systems.”

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