Probablity Mobile Gaming Specialist Still Positive After Decline

Published Sunday, February 07, 2010 -

Probability plc the U.K. mobile gaming technology specialist was founded in London in 2004 and appeared on the London Stock Exchange in 2006. Their vision is to be the global leader in mobile phone gambling services. Recently the company issued it's quarter on quarter financial report that indicated a drop of 8 percent. Executives from the company said the decrease was caused by "higher withdrawals running up to Christmas" and a decline in the number of new registered players. Probability's premier game was the new X Factor branded slot title, which attracted over 2.5 million GBP in wagers during the screening of the live shows. Probability's CEO Charles Cohen, said, “As we expected, net gaming revenues were slightly lower than the previous quarter as players cashed in their winnings in November to finance their Christmas expenditure.
“We were buoyed by the success of the X Factor slots game toward the end of the quarter, which saw significant traction through December as the live televised finals progressed. December trading all round was very encouraging with record bets taken and net gaming revenues 30 percent higher than November, which followed a strong month in October. We were very pleased that the new server capacity in which we have invested was online in time for this busy period and ensured that our systems performed well, giving players a great experience and handling a record number of mobile bets.” Regarding this downturn as short term the company issued a statement saying, “Our plans were accelerated following changes in the market environment, which have opened considerable new opportunities for us,” “In particular, the uptake of the iPhone and the Google Android platforms have shifted consumer expectations of mobile services generally and significantly improved the prospects for mobile gambling.
“Our newly created higher margin business-to-business division is also experiencing strong demand from electronic gaming businesses and online sports books for a ‘white-label’ offering from Probability to allow them to address these opportunities themselves,"

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