PartyGaming Looking for Casino Customers

Published Sunday, March 07, 2010 -

Party Gaming is a company with all the right stuff. It has weathered the economic storm happening around the world with a certain confidence and strength rarely seen in today's business environment.

Jim Ryan, Chief Executive Officer of Party Gaming was recently willing to share his insights into how the company will market it's offerings in the near future. The firm has seen how the casino operations are doing well and has made a decision to market directly to those customers looking for casinos rather than trying to get poker players to come over to the casino games. Research has indicated that customers that went looking for casino play were likely to stay twice as long and be twice as loyal than those who were poker players that switched to casino games. Ryan called "pure-play" casino gamblers a better choice to attempt to attract to the web site. This is an example of search engine optimization and targeted advertising that is the new direction many online companies are using to boost attendance and interest in their web sites. The company plans to do this by launching more branded game content, with Ryan indicating that the Party Gaming casino offering will have an inventory of 50 new games this year. These new games are going to put before the gambler huge "life changing" jackpots that will take the excitement to the next level. Ryan claimed, "Today we have the largest reset value in our Melon Madness Jackpot which starts at $1.5 million," he added, "Nobody else can match that in the sector." The gaming public can expect better promotions, bigger jackpots and more new games, from PartyGaming. In a note from analysts KBC Peel Hunt on a positive tack PartyGaming has both the skill and strategic desire to play a major role in the industry's consolidation. Importantly it is doing this from a position of strength in its core business. Newly regulating markets, B2B and bolt-on acquisitions should deliver healthy growth in 2010 and beyond.







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