Risky Gambling May Be Influenced by Media Exposure

Published Tuesday, March 08, 2011 - Online-Casinos.com

The themed based slot games on the internet casinos are really popular and it’s because they stimulate the visual and auditory senses while adding a certain amount of risk.  The risky part is enticing enough usually to want to play again. People need a certain amount of excitement to stay mentally healthy and curious, say psychologists.

A new study that took twenty five years to compile revealed recently that exposure via the media to certain activities that are considered by many to be unsafe are linked to other risk taking behaviours.
The study's lead author, Peter Fischer, PhD, a psychology professor at the University of Regensburg in Germany suggests that the connection between risk taking and risk-glorifying media including such as video games, movies, advertising, television and music increases with exposure.

There is an argument that glorifying the big wins of online gambling and the television broadcasting of big stake poker tournaments does attract more players.
The youth of today’s culture are being exposed to a great deal more media than ever before. Advertizing is there to keep us consuming and we are affected by adverts are we not.

The research does include gambling as a risk taking behaviour that according to the study could have dire social consequences and financial costs associated with problem individuals. The research for the study was conducted between 1983 and 2009 in the USA and Europe, polling approximately 80,000 people mostly between the ages of 16 and 24, with some samples including older participants. Other risk taking behaviours were driving too fast and drinking in excess which increased after participants were exposed to street racing videos and movies that included teenage alcohol consumption.

Fischer explained, “These results support recent lines of research into the relationship between risk taking and the media, there is indeed a reliable connection between exposure to risk-glorifying media content and risk-taking behaviors, cognitions and emotions.”




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