Media Companies Benefit from Online Gambling in France

Published Thursday, April 08, 2010 -

The newly liberated French online gambling market has spawned a number of spin off benefits for companies other than just the online gambling operations. Media outlets such as television, newspapers and magazines are all garnering business because of the new market. Internet betting firms need to drive customers to their offerings that are on the web so these traditional means of advertising are usually employed in the process. In order to compete Ladbrokes from the UK teamed up with Channel CANAL+ and online betting giant Bwin renewed a partnership with L'Equipe sports news publications. Now Metropole 6 Group, reportedly France's second most watched television network has struck a deal with the French online gambling group Mangas Gaming. These activities are to be subject to the betting companies achieving licensing status with French regulator ARJEL which has yet to begin. The collaboration between M6 and Mangas and it's subsidiaries Everest Poker, Expekt, Bet-at-home and Betclic, will go for four years minimum. Everest and Betclic are to present their services on M6's network of websites, and sponsor poker and sports content across M6's nine digital channels. Nicolas Béraud, Mangas group's chief executive officer, said: "We are delighted about the visibility M6 will provide to our brands and services on both its channels and websites, especially in the poker segment." Managing Director of Metropole 6, Valéry Gerfaud, said: "We have chosen to actively participate in the growth of the online gaming industry by joining our forces to the leading French sports betting and online gambling group and providing our know-how in contents creation and interactivity." In order to keep online gambling in the public eye many companies have successfully made arrangements with large newspaper chains and television networks including Eurosport TV and the The Poker Channel, and the UK interactive television and the internet gambling group NetplayTV.


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