Amaya Gaming Group Strategy an Online Gamble

Published Friday, November 09, 2012 -

Amaya Gaming Group Inc. was founded in 2004, and is a leading provider of technology-based gaming solutions to the regulated gaming industry. This Montreal Canada based firm has taken great strides in the online gambling services and solutions market in the last few years and is gaining a reputation for finding opportunities where others have failed. The company has maintained a level of integrity on all of its international fronts providing innovative solutions for mobile lotteries, casino games, networked electronic gaming among other essential services to this demanding industry. Acquisitions have been the mainstay of Amaya’s remarkable growth. 2011 marked the beginning of Amaya’s purchasing trend with the acquisition of Chartwell Technologies at the bargain price of $23 million shortly after they were granted a licence to operate online gambling in Kenya, the Dominican Republic and Uganda.

David Baazov the Chief Executive Officer of Amaya Gaming Group, said in a statement about the company strategy, “This seals a major strategic initiative to strengthen our interactive gaming portfolio and to expand the scalability of our government solutions offering,” adding, “Amaya is well positioned to leverage the acquitted technologies and resulting synergies to expand its footprint in the government-regulated interactive gaming space.”

The next step for Amaya was the purchase of Aristocrat a well known brand that Amaya used to continue to increase its profile in the interactive gambling industry. Again the company looked to solidify existing needs in the online games market by acquiring the assets of game developer and license holder Cryptologic for almost $36 million. The use of the connections made in Europe has seen Amaya gain a strong presence there garnering even more confidence that the company has been heading in the right direction. The purchase of Cadillac Jack a suppler of slots and other electronic gaming products for $167 million was considered risky but has given the firm even more validity for its supply chain. Amaya’s recent takeover of the OnGame Poker Network for $15 million from digital entertainment has given Amaya a piece of the poker cake.

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