Harrah’s Interactive Entertainment Signs Deal with Playdom

Published Tuesday, August 10, 2010 - Online-Casinos.com

Social networks are the very biggest they have ever been and nothing comes even close to the Facebook phenomenon with it's 400 million or so participants. That huge number of people online is a big enough prize for almost any product to try to cash in on.

The gambling giant Harrah's and it's onlide division Harrah’s Interactive Entertainment has signed a deal with social game developer Playdom to release a new World Series of Poker  game for Facebook, MySpace, and other networking sites.

The re-branding of Playdom's Poker Palace was launched recently on the Facebook network.
Craig Abrahams, WSOP Vice President, commented,  "We are very excited to bring the thrill and excitement of the World Series of Poker to the social gaming space with Playdom," adding, "We will immediately start to work on enhancing the game, bringing unique WSOP promotions and sweepstakes into the offering and ensuring that the battle for WSOP virtual championship bracelets can become a Facebook friendly endeavour."
The are a variety of games and formats at WSOP on Facebook including single-table play money, virtual cash games, and single-table tournaments featuring full ring and short-handed play.

Sean Phinney, Playdom's Vice President of Business Development, said, "There is only one brand in poker that stands out and that is the World Series of Poker," Phinney continued, "We think big brands will win on social networks and we are excited to start working together to create a unique and fun social gaming experience."
Harrah’s Interactive Entertainment WSOP brand also features a very popular mobile game the Glu Mobile World Series of Poker Hold’em Legend.
Players on the Facebook site can win WSOP branded virtual goods and win chances to enter contests with prizes that include trips to Las Vegas and seats at WSOP events. Abrahams commented further that Harrah’s Interactive Entertainment and Playdom will be improving the product by adding regular updates and enhancements.









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