Online Gaming Entertainment Firm 2UP Upgrades to Entry Standard

Published Tuesday, April 10, 2012 -

It is an obvious sign of some measure of success when a company decides it will play in the big league and upgrade to the entry standard on the Frankfurt stock exchange. Listed online gaming and entertainment firm 2UP Gaming has announced its intentions to do just that.

The physical address of 2UP is West Melbourne, Victoria Australia but they get their mail at their London office, in the United Kingdom. 2UP Gaming’s research into the international gaming and wagering markets has concluded that there is a unique opportunity for a well planned, strategic business to exploit the growth potential of these markets on a global scale.

The Entry Standard is similar to the Alternative Investment Market (AIM) in the London exchange and a segment within the Open Market or unofficial regulated market of the stock exchange of Deutsche Börse AG. Peter Flynn, 2UP’s Business Development Director, said, “Listing on the Entry Standard will appeal to our growing base of investors as it requires a higher level of disclosure, transparency and reporting,” Flynn continued,. “It will make us a more attractive investment opportunity and also increase our market presence throughout Europe and other markets. We are in the process of completing the required prospectus and associated compliance and expect to announce a listing date in the coming months.” The company also announced recently the acquisition of online affiliate pokies website WebNetPokies and a number of other potential purchases that include DBG Poker and Asian facing betting firm ToteDaddy.

An animated version of the old coin toss game, heads or tails will be launched soon by 2UP. 2UP is also in negotiations for a joint venture with an online lottery company, and discussion to complete a major capital raising from a substantial private equity firm are currently underway. This will be underpinned by other unique and established gaming and wagering options to be released as part of its growth plans.

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