New TV Show For Sportingbet

Published: Friday, September 02, 2005 Online-Casinos.com

NEW TV SHOW FOR SPORTINGBET

The Odds Squad will have wide appeal

The dominant brand in the Sportingbet gambling group, Sportsbook, has announced the launch of a new U.S. TV show to support its new play-for-free website, designed to circumvent American online gambling reestrictions on advertising.

The show, titled The Odds Squad will be broadcast on US TV network CNBC on Saturday mornings, and will comprise four betting experts who will analyse the week's upcoming sports match-ups.

The show is produced in association with sportsbook.tv and the website will feature heavily during the show.

Its launch will be backed by a print advertising campaign for the show in the US.

The show is expected to be the first in a series of promotions for the new sportsbook.tv play-for-free site.

Sportsbook.tv is the company's play-for-free website, which includes sports information, betting tips and advice on casino gaming.