Mazooma Ramps Up Digital Gambling

Published Thursday, December 10, 2009 -

The United Kingdom based games developer Mazooma Games Ltd. has announced a new strategic direction for the company. It is re-launching its brand as a digital content provider for the online gambling industry. A member of the Bell-Fruit Group Mazooma, which was created in 1997 with a primary purpose to develop digital content. The company distributes its games across a number of platforms including Orbis, GTS, GGP and The Global Draw. Based in Nottingham, England, Bell-Fruit Games is best known for it's quality coin operated gambling machines. Its world famous 3-Bells logo is instantly recognized and respected. Bell-Fruit Games produce machines for the domestic and export markets, with great success.

Mazooma Games, specializing in the domestic market, has built and maintained a large share of the UK market. Mazooma also has developed products for export, with great success in the Germany. All Mazooma products are manufactured and backed up by Bell-Fruit Games.

Tony Oliver, managing director of Mazooma said about the new plan, “This will provide incremental revenue for the group to compliment its strong machine sales in both the UK pub and export markets. So far we have secured partnership agreements with top brands such as Coral for the LBO sector and in the online market with more to follow.”

Richard Flint, of Sky Betting & Gaming, said, “Mazooma is a key partner and we are delighted to bring their well known brands and gaming expertise to enhance the experience for all of our customers.”

Gala Coral,'s representative said, “We’ve been delighted with our partnership with Mazooma. The first game, Cops N Robbers has been a great success and we are looking to build on this with the B2 version.”

Director of games design at Mazooma, Paul Malt, who was pleased with the announcement said, “Our games are designed to offer the player a familiar and exciting gaming experience by taking the best titles and features from our extensive analogue back catalogue and then transferring them into a digital game. We approach each game design from the player’s perspective and so far the results have been extremely positive.”

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