More Action For UKBetting Sportsbook Portal
Published: Thursday, September 22, 2005 Online-Casinos.com
MORE ACTION FOR UKBETTING SPORTSBOOK PORTAL
Advertising purge helps
More customers from the UKBetting content network has followed a purge of rival advertising from the sites, the company reveals in its current report which shows a GBP 500 000 pre-tax profit in the first half year.
The sportsbook portal firm, which owns the majority of the UK’s sports content sites, recorded an EBITDA profit of GBP 0.9 million from a turnover of GBP 55.5 million as customer registrations rose 37percent to 308,000.
UK Betting said the rise in player numbers was driven by removing most of the advertising for rival sportsbooks and casinos from its sites.
"We have seen a significant increase in ‘click-throughs’ to our own gaming sites as we have taken competitors off, as well as an increase in average spend per user,” Peter Dubens, chairman of ukbetting, said.
Ukbetting’s content network, which includes sites such as sportinglife.com and oddschecker.com, accounts for 60 percent of the firm’s customers. And Dubens added punters originating from the content sites spent twice as much as those coming from outside the network.
"As the cost of gaming customer acquisition and retention continues to rise, ukbetting’s position of originating its own customers from its sports content network becomes more and more valuable,” he added.
Turnover in the gaming division was GBP48.9 million with the remainder coming from advertising revenue from its sports content sites. The firm said more than 60 percent of its GBP 6 million gross win came from its casino, poker and games sites with poker and casino revenue leaping 106 percent.
The firm said the introduction of a single wallet for casino and poker customers was a major priority for the year.
