USA Based Iovation and William Hill Online Join Forces

Published Monday, October 11, 2010 -

According to the Wall Street Journal's market watch business wire, the large online gambling and sports book William Hill based now in Gibraltar has chosen the Portland Oregon USA based firm iovation and it security program ReputationManager 360 as part of it's overall fraud prevention strategy.

Retail, financial services, social network, gaming and other companies make real-time queries to iovation's knowledge base of over 390 million devices from every country in the world. iovation works with it's customers to know which online customers they can put ther trust in and protect those customers and online communities.

William Hill Online's director of e payments and risk management Imri Meir, commented, "Having iovation is simply a must for any business running a gambling or e-commerce platform," Meir added, "In the fight against increasingly sophisticated online fraud rings, we see device identification and device reputation becoming a standard, necessary part of a comprehensive defence against fraud."

While maintaining compliance with government regulations the adoption of the iovation ReputationManager 360, will minimize chances of financial fraud, player collusion and other fraudulent activity that William Hill's Online operations may be exposed too. With a reputation data bank for over 390 million unique computers and Internet devices iovation protects a massive number of transactions for over 300 major online brands.

William Hill Online provides internet-based sports betting, casino, poker and bingo, and is one of the leading European online betting and gaming. William Hill employs over 16,600 people in the UK, Gibraltar, Ireland, Israel and Bulgaria and has as many as 2,300 land based betting shops in the U.K. and Ireland.

Greg Pierson, the Chief Executive Officer at iovation said, "iovation has a strong background working with the gaming industry, and we understand the unique fraud and compliance challenges they face," Pierson added, "By joining our network, iovation will help William Hill proactively spot suspicious activity, keep the bad guys out, and identify devices that have defrauded any other online gaming or e-commerce site that we protect."


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