Facebook Banner Ad for Online Casino Pulled by ASA

Published Wednesday, May 11, 2011 - Online-Casinos.com

According to the Gibraltar Chronicle recently the UK Advertising Standards Authority (ASA) has rapped the knuckles of online gambling operator 888 for using the words “Addicted to slots?” in an advertisement for its online wagering offerings. The advert was intended to promote 888’s online casino on Facebook back in February.

The UK Advertising Standards Authority called on 888.com  to remove the  banner advertisement which appeared on the social network site in featuring  an image of a fruit machine with the tag line: “Addicted to slots? 888promos.com.” The advert continued with more text that explained, “Register at 888 casino and get 7 spins every week for a whole year absolutely free! Get the chance to win every day. No deposit necessary.”
According to 888 the ad was run without its approval or knowledge. One complaint was received by the ASA but that was enough for the watchdog Authority to issue a pull order to 888 casinos.

The ASA said  the advertisement used addiction as a way of enticing people to gamble.
The Authority issued a statement regarding the advert, saying  it was “concerned that the ad used the idea of addiction to encourage people to sign up to 888.com to receive free weekly spins”. Continuing the ASA said,  “We considered that, in doing so, the ad trivialized gambling addiction and condoned and encouraged gambling behaviour that could lead to financial, social or emotional harm. We therefore concluded that the ad was irresponsible.”

Cassava Enterprises, owner of the name of 888.com, in response to the action said the advertisement had been created and published by a third-party agency which did not consult them about the content and related that it was unaware the banner ad  had been published until it received the notification from the Advertising Standards Authority.
A statement from the social networking site read, “ Facebook received an average amount of negative feedback” about the online banner. Adding they were not responsible for the content supplied.



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