Bluff Aims For Readers From Askmen.com
Published: Thursday, September 22, 2005 Online-Casinos.com
BLUFF AIMS FOR 5 MILLION READERS FROM ASKMEN
New deal will boost distribution of Bluff poker magazine
AskMen.com and Bluff Magazine, the widely read international poker magazine founded by Eric Morris, have signed a deal to showcase content on AskMen.com's online poker channel.
AskMen.com, the largest men's portal on the Web, reaches over 5 million unique readers a month. That audience will now have access to Bluff Magazine's collection of celebrity interviews and tips from professional players and poker experts. AskMen.com's hookup with Bluff is the latest in a long line of deals with market-leading brands such as MSN, AOL and Google.
Bluff Co-founder and Publisher Eric Morris says: "We're very excited about this deal and it illustrates just how popular poker is right now. We wanted to showcase our content to an audience who have yet to be exposed to Bluff Magazine and are interested in learning more about the game."
James Bassil, an editor at AskMen.com, shared Morris' enthusiasm: "Bluff Magazine has established itself as the go-to publication for poker players, just as AskMen.com has established itself as the number one source for male lifestyle content. It makes our partnership a logical one."
The AskMen.com poker channel is live and currently featuring an interview with poker pro Daniel Negreanu
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