Tabcorp Holdings Reports 20% Online Bets Made On Mobile Devices

Published Saturday, August 11, 2012 -

Australia’s Tabcorp Holdings has recently reported that as much as 20% of all its online wagers were placed via mobile devices. The recent demerger of its casinos was blamed for Tabcorp’s net profit decline. Reporting $340 million in 2012, down from $534.8 million in the 2010/11 fiscal year. Responsible for underlying earnings growth and lower interest expenses following the casinos demerger and based on the current operating conditions profit was 12.7 per cent higher than the $301.6 million recorded in 2011/12.

Online operations created $2.16 billion in turnover gaining 14.5 percent advantage over last year’s returns. Call center betting underperformed by 6.8 percent as well as on site betting which came in down by 6.3 percent. Tabcorp received a 100% rating for promoting responsible gambling. It has received this rating for the past five years and was recognised as the overall global leader in the gambling industry in 9 out of the last 10 years.

Tabcorp’s Chief Executive Officer, David Attenborough said Tabcorp's continuing businesses had started 2012/13 with a fair amount of momentum, and they would benefit from a number of valuable growth opportunities, such as the new Victorian Keno business and Tabcorp Gaming Solutions. Tabcorp was now streaming vision of thoroughbred, harness and greyhound racing via iPads and iPhones. Attenborough said Tabcorp's 'multi-channel' strategy for its wagering business is going well encompassing TAB outlets, online and mobile systems delivering both fixed odds and totalizator products and that it was becoming popular with customers.

Gambling on the Olympics has been slim because of the time difference between the two countries. However the opportunity to advertize Tabcorp’s products to an international audience were not missed. Earnings from Tabcorp’s media and international sectors were up 8.1 per cent, while gaming rose a mere 1.1 per cent. Overall Attenborough noted a successful 2010/11 for the firm considering the tough economic climate presenting itself in the Euro Zone.

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