Mobile Online Gambling Specialists Probability Outlook Strong

Published Tuesday, December 11, 2012 -

Probability the mobile online gambling specialists are in the right place at the right time. Mobile gaming has grown in scope and availability as smart phones and tablets start to dominate the market.

Probability has made major leaps with the announcement of a gambling licence acquisition in the Italian jurisdiction. The company says it is planning to introduce a white label offering in the Italian market to complement their existing B2B service in the UK, at the earliest opportunity. The firm is also realizing good value from investments in mobile advertising, including Facebook's newly revamped mobile offering. The company is feeling confident the plan has merit in the scalability of the model.

The Chief Executive Officer for Probability, Charles Cohen, commented, “We remain determined to capitalise on our first mover advantage in mobile gambling and we believe this market is now at a tipping point. Over half the adult population in the UK now has a smartphone, up from 30% in 2011. In our prime demographic of 18-29 year olds, 75% have one. In Italy, it's 49%.” Cohen continued to explain, "The transition of mobile gambling from an early-adopter niche to mass marketability is a fact, not an aspiration. The ongoing success of our TV advertising and Facebook promotions attest to this. Our ability to grow will no longer be constrained by the size of the market or the limited scope of regulation in our main markets. We have the proven technology, the expertise, the regulatory status, the talent and the resources to take a sizable portion of what will clearly be a major part of the global gambling business over the next few years. We are rapidly building Probability to be both big and profitable, a balanced and truly international leader in regulated gambling markets."

The outlook is promising for Probability as they remain steadfast in their disciplined approach regarding marketing expenditure. This is a driven firm that expects to maintain momentum in the trend setting mobile market.

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