Online Gambling's Svenska Spel Removes All Bonuses

Published Thursday, October 10, 2013 -
Online Gambling's Svenska Spel Removes All Bonuses

According to recent article in PokerUpdate the Swedish government run gambling operator Svenska Spel has made the bold move to discontinue all bonus offers and discount deals from all of its gambling services.

The action was made immediately in the company’s attempt to create a more socially responsible online gambling platform. The firm is leading the way with these measures in Sweden. Chief Executive Officer for Svenska Spel, Lennart Käll commented, “We see a clear trend in the gaming market where bonuses and discounts are becoming more common and where game companies are fighting to have the most attractive deals,” Käll continued, “The risk is that it is driving increased gambling, which ultimately may include an increase in problem gambling.”

This is necessary action for the company to be proactive in preventing what the CEO sees as potential cases of problem gaming in the northern European country. Responsible gamblers will see this as positive but those looking for deals may be disappointed. This is not expected to impact the sales that Svenska Spel enjoys. Overall profits for Svenska Spel in the first half of this year increased by 4.2 per cent to $388.9 million. These numbers suggest there will be little decline in revenues resulting from the operator’s decision to remove discounts and bonuses from its site.

Svenska Spel derives most of its betting from sporting events and the lottery. Poker on the other hand may see new sign up on the decline because of the lack of bonuses and special offers.

Svenska Spel’s online poker service is currently pegged at around fourteenth in terms of world online poker traffic stats from Poker Scout with a seven-day average of 700 players. The firm’s stable online poker participation indicates there will be little attention paid to the change in Svenska Spel’s policies.

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