NHL Franchise Team Signs Sponsorship Deal with UltimateBet

Published Monday, January 11, 2010 - Online-Casinos.com

NHL franchised hockey team the Calgary Flames has signed a sponsorship deal with an online casino. To celebrate this ground breaking event they are offering players the chance to win tickets to the March 11 game against the Ottawa Senators. The tournament is open only to US and Canadian players. UltimateBet the Kahnawake-licensed online poker room is thrilled with the move that will see it's logo appear on dual rink boards at Calgary's Pengrowth Saddledome. Millions of viewers watch these hockey games on television so the exposure is very significant. The Calgary Flames currently sits on top of the Northwest Division just above the Colorado Avalanche and Vancouver Canucks and is almost certain to make the post-season playoffs which start in April of 2010. The online gambling web site is currently holding eight daily Texas hold’em satellite tournaments at three hour intervals beginning from 6am with the top 100 players from each event receiving a seat into one of four Sunday main events set to take place throughout January. In addition to a pair of tickets, the four winning players will each also take away $1,000 in cash for travel expenses. This deal between an online casino and the NHL may break the ice for future relationships, contests and giveaways. The online casino industry is a competitive one, like NHL players, teams and fans. The relationship between the two industries represents an interesting new partnership for Canadian and US consumers of online poker and will in all likely hood prove to be successful. This will be especially true if other online casinos and NHL teams follow suit and offer more sponsorship deals giving the customer a chance to win even more prizes. In addition to the poker tournament winners UltimateBet.com is also offering one lucky hockey fan another pair of tickets for the luxury hospitality suite at the March 11th game. The random winner will be chosen at one of eight upcoming Calgary games. The lucky player will take away the tickets if they can beat Phil Hellmuth in a game of ‘truth’ or ‘bluff’ by guessing which facts are true or false.







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