Spam From Online Casinos Causing Waves
Published: Wednesday, October 19, 2005 Online-Casinos.com
SPAM FROM FORTUNE LOUNGE ONLINE CASINOS CAUSING WAVES
Third party contractors are infuriating casino players with a flood of unwanted
spam
Companies with a finger on the market's pulse will usually pick up seriously
bad consumer vibes pretty quickly, so given the Fortune Lounge group's reputation
for marketing prowess it is surprising that they have not moved more quickly
to assuage the anger of casino players by curtailing the infuriating tactics
of their outsourced email marketing people.
Over the past six to eight weeks complaints from many players have been rising
in volume over material that is alleged to emanate from Fortune Lounge outsourced
contractors. Savvy recipients have taken to publishing full traces on the material,
which seeks to promote current Fortune Lounge marketing offers.
It is not only the volume - many online casino players having received numerous
identical spam emails every day - it is the fact that in most cases the recipients
have not signed up for this online casino junkmail.
Exacerbating an already bad situation is the apparent impossibility of "opting
out" or "unsubscribing" from the relentless flow of unwanted
promotional email - no matter what a target does it just keep on coming!
And some of the offers are not even relevant - sending first time offers to
already registered players, for example.
Recent spam legislative developments in North America make this sort of unethical
and unprofessional behaviour criminally dangerous to boot, so the outside contractors
could be placing FL itself in peril quite apart from the considerable consumer
antipathy it is generating in the market.
Astonishingly, company spokesmen have posted on several fora - including one
where perturbed affiliates have been complaining - that Fortune Lounge has no
control over what these outside spammers are doing.
Such statements have rightly been greeted with disbelief and not a little scorn.
Other than that, there has been little FL official communication showing concern
at this growing crisis, which is seen by many as arrogance at best and contempt
for players at worse.
In desperation, some players have started reporting the spam to anti-spam sites
and ISP or government and licensing authorities, whilst a growing number say
they simply junk anything with Fortune Lounge's name and address on it...hardly
productive for the company.
Several prominent and neutral industry people have brought the issue to Fortune
Lounge management's attention on a number of occasions, yet still the barrage
of emails continues unabated. One can therefore only surmise that the value
of business generated by this stuff outweighs the ethical concerns that surround
it.
But has management taken into account the customers it is alienating or the
damage to its reputation?
It appears not.
Related Pages on Online-Casinos.com:
- Fortune
Room Casino Review (A Fortune Lounge Casino)
