Published: Friday, October 28, 2005 Online-Casinos.com
VIRGIN GAMING ONLINE CASINO INTRODUCES HIGH FLYING LOYALTY PROGRAM
Another first from Sir Richard Branson's online gambling division
Players at Virgin Online Casino can become high-fliers following the introduction of what is believed to be the first ever casino loyalty scheme that allows its members to earn Virgin Atlantic Flying Club miles whilst playing.
All of Virgin Online Casino's members will now receive High Flyer Club points whenever they play cash games on the site, including roulette, blackjack and many other favourites. Players will earn High Flyer points which can then be converted to Flying Club miles or casino chips, regardless of the outcome of their bet - so even if players are unlucky at the tables, they can earn points toward a trip to one of Virgin Atlantic's 26 worldwide destinations.
Announcing the new scheme, Simon Burridge, Chairman of Virgin Games, said: "The High Flyer Club is a major step forward in using the assets of the Virgin Group to bring a more entertaining, rewarding and fun experience to customers - there's nothing else like it out there.
"Through the High Flyer Club, Virgin Online Casino can offer its members the chance to be winners no matter how lucky they are; just by playing they can convert their points into Flying Club miles that will take them on a high roller's holiday to Australia, Barbados or even Las Vegas!
"Virgin Games will roll out the High Flyer Club to Virgin Poker and Virgin Bingo players by early 2006 and will be building increased Virgin value for customers into the loyalty programme. With the online gaming sector booming in the UK, Virgin believes that there is still considerable growth to come. The sky could indeed be the limit."
Virgin Online Casino members will receive approximately 5 High Flyer points for every GBP 100 they wager in bets at the Virgin Casino (this is an average figure, and each game has a different loyalty point rate attached to it and players will be awarded points accordingly).
1 High Flyer Point = 1 Flying Club mile
High Flier points can also be 'cashed in' and converted for chips in the Virgin Casino at the following exchange rate:
1 High Flyer Point = 1p