Virgin Gaming Chooses Boss Media Poker
Published: Tuesday, November 01, 2005 Online-Casinos.com
VIRGIN GAMING CHOOSES BOSS MEDIA POKER Swedish software company will register with Malta licensing jurisdiction
Veteran Swedish gambling software provider Boss Media has signed up Virgin Poker, part of the Virgin Games Group to its platform, ending a long search by the latter to find the ideal partner for the relaunch of its Poker game.
A condition of the agreement is that Boss will seek licensing from Malta to satisfy Virgin's requirement that its site be regulated in a white list jurisdiction.
A Virgin Poker spokesman said that the company believes, despite the rapid growth of online Poker over the last few years, that there is still a large untapped market as the game develops as a natural entertainment choice. The Virgin site will benefit from Boss Media's growing international poker network.
In addition to the many distribution channels available throughout the Virgin Group and the ability to cross market with sister Virgin companies, Virgin will be able to offer its players the chance to earn Virgin Atlantic Flying Club points for every hand they play. This has already proved a significant retention tool on Virgin's Casino site.
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