- Slot Machines
- Video Poker
Ireland and the United Kingdom are awash in gambling outfits that have taken on the internet wagering trend with passion and resolve. Other land based bookies are just now looking at going online to round out their already saturated market.
The old school approach has been keeping some firms growing at an impressive rate with Boylesports as a good example as they opened 40 new retail outlets in Ireland last year. There are 177 Boylesports shops offering traditional style wagering in Ireland with a turnover estimated at €1.2 billion for this year. Going online for Boylesports is a natural transformation which has been progressing rapidly with the company splitting its online and retail divisions with the creation of Boylesports Online as the digital arm of the company.
CEO Keith O’Loughlin is responsible for the transformation to online operations and is expected to provide guidance and leadership in the process. O’Loughlin commented, “There has been a considerable change in the amount of focus on our online business over the past 18 months. During 2011, we focused on getting the right team together to drive our online business, and in February 2012 we formally separated our online business and our retail business.” He continued to say, “We have had an extensive investment in our product and platform over the past 18 months and now have a very robust infrastructure delivering an unrivalled service to our customers.” Boylesports has been reaping the rewards of its commitment to the latest technology available as its customers are realizing with greater profits. The launch of a new sportsbook interface came in April and a new Playtech casino was also added recently.
A deal with casino software suppliers NetEnt was also secured recently to add even more variety. O’Loughlin says, “We see this as the beginning of a very aggressive rollout plan for new, innovative and functional products to deliver a better experience to our customers month on month. We will be launching several new games in the coming weeks which will really differentiate us. Each of our product offerings is driving forward very rapidly.”