Online Gambling 888 Holdings and Facebook Sign Deal

Published Thursday, December 13, 2012 -

The social gambling trend is making everyone in the business look twice at the potential that this trend can produce. Facebook and Zynga have been at the forefront of movement and after Facebook changed the conditions it had for business dealings with Zynga it now is competing in the race for social gaming market share.

Facebook recently announced it has entered into an agreement with noted online gambling service provider 888 Holdings, to provide online gaming on the Facebook social network. Going after the social gambling market in the U.K. Facebook and 888 Holdings will launch its entire suite of real money games in order to capture the attention of British gamblers. While as yet there is no intention to offer an online poker room 888 Holdings will begin on its established social gaming conduit Mytopia for casino games, slots and bingo for real currency in the United Kingdom’s jurisdiction.

Bingo Island will be the first to be offered on Facebook from 888 Holdings. Itai Frieberger, Chief Operation Officer for 888 Holdings, commented on the breaking news said the firm has, “long recognized the potential for social gaming. Our Facebook free to play offerings have found a significant audience, and we are very excited by the opportunity that real money gaming on Facebook provides. We are working closely with Facebook on this launch, ensuring we introduce the best of both worlds of real money and social gaming.”

Facebook’s Head of European gaming partnerships, Julien Codorniou, said that Facebook is “really pleased to be working with 888 Holdings.” Mytopia was acquired by 888 Holdings in June of 2010. Facebook has put in place prevnetative measures to prevent under aged patrons from accessing the real money games on Facebook. Critics have argued that under aged young people can log in through their parents’ accounts and use the family computer to access credit card details. It has been speculated that Facebook will take a 30% cut on all bets placed.

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