Las Vegas From Home In Poker Tour Deal
Published: Thursday, November 03, 2005 Online-Casinos.com
LAS VEGAS FROM HOME IN POKER TOUR DEAL
Heartland Poker Tour sponsorship to last 52 weeks
Poker software provider Las Vegas From Home Entertainment Inc. ("LVFH") has announced that it has entered into an exclusive title sponsorship with the Heartland Poker Tour ("HPT") for 52 weeks.
The HPT is a weekly televised poker tour series that takes place at several casino venues in the Midwest United States and is currently being broadcast throughout the region.
Similar to other televised poker tour shows where the final table of each event will be televised , players will have the opportunity to either "buy in" or qualify for entry through the company's Action Poker website or any of the company's other licensee's websites within the overall Action Poker Network.
In addition to having product exclusivity, multiple "ActionPoker" commercials and billboard title sponsorships airing in each episode, there will be many other promotional features where the ActionPoker brand will be integrated within the actual show.
President & CEO Jake Kalpakian states, "We are thrilled at being the exclusive title sponsor for the HPT. It's another strategic component in our overall plan to market our ActionPoker brand and become more visible in the United States. Because of the special localized nature of this tournament series, it allows us to target market and brand ourselves in a particular geographic region, the US Midwest, and then continue in building a national marketing campaign. This compliments our strategy in Southern California where we again focus on a target market and then expand with a national marketing campaign after building a core constituency of players."
Mr. Kalpakian continues, "Another intangible benefit that should not be overlooked will be the constant branding and visibility the Company's ActionPoker website will have with tournament players at the local Casinos through direct grassroots marketing by the producers and commentators of the actual T.V. show. We believe "good old fashioned meet and greet handshake marketing" with the players at the Casinos by the principals of HPT will go a long way in building goodwill and stimulate even greater interest and trust in the ActionPoker brand."
