UK To Tighten Up On Gambling Advertising?
Published: Thursday, November 10, 2005 Online-Casinos.com
UK TO TIGHTEN UP ON GAMBLING ADVERTISING?
Jowell says Gambling Commission will crack down on lawbreakers
Online gambling advertisers in the UK, be warned - if you're carrying gambling ads offering incentives you could be in hot water with the UK Gambling Commission.
The Financial Times reported this week that Internet gambling companies spending millions advertising in taxis and on the London Underground could face a government crackdown for breaking the (advertising) law.
Many of the advertisers are based offshore but take bets from British gamblers and are allowed to advertise due to being located beyond the UK's jurisdiction.
However, current laws forbid these firms from offering inducements, such as advertising free entry to online poker competitions, offering to match initial stakes or indicating the value of the pot or prize that may be won. And it is claimed that these restrictions have been disregarded by many online poker companies and casino sites in advertisements in newspapers, on the Tube and on the side of taxis.
The FT says that Tessa Jowell, the culture secretary, will today promise that law-breaking companies will be prosecuted. "It's clear that some adverts have been breaking the law," she said. "I am not willing to turn a blind eye to this and have agreed with the Gambling Commission that we should crack down on advertisers and publishers who knowingly break the law."
The department of culture, media and sport and the Gambling Commission, the industry's regulator, will write jointly to advertisers, publishers and internet casino operators spelling out the government's position on the interpretation of the law. The letter will say that the Gambling Commission will recommend prosecution to the Crown Prosecution Service of advertisers and publishers who break the law.
It would seem that the action to some extent parallels the successful activity in the USA of the Department of Justice, which is currently being challenged by Casino City for its action in warning American advertising media that they may be committing an offence in accepting online gambling adverts.
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