Asian Mobile Gambling Horizons
Published: Friday, November 25, 2005 Online-Casinos.com
ASIAN MOBILE GAMBLING HORIZONS
High percentage growth predicted for m-gaming in the East
Research firm IDC is taking a bullish view on Asian potential for m-gaming following a recent study predicting that there will be steady growth in the sector in the Asia-Pacific region - and that's excluding the massive potential of Japan.
The company predicts that the market for mobile online gaming will continue to see steady growth through to 2009.
"As mobile penetration in the region continues to rise, and as users continue to demand more feature-rich media, mobile online gaming will continue to experience growth,' IDC analyst Jun-Fwu Chin said. "Malaysia will see the number of mobile online game users grow at a compounded annual rate of over 70 percent from 2004 to 2009. Singapore and China will see users grow at a rate of around 60 pct in the same period, IDC said.
IDC said that the populous South Korea, which had the highest penetration of mobile online game users in 2004 at 6.9 percent of all mobile users, will see this rate reach 9.6 percent in 2009.
The study showed that the m-gaming industry's development is being driven by the proliferation of high-resolution, affordable, Internet-ready handsets as well as more compelling game content, according to IDC. Regional consumption of mobile media such as ringtones will pave the way for mobile online gaming to become a mainstream activity, especially in countries with high technology adoption rates and high user bases.
On the downside, the researchers opined that some conditions were likely to slow growth, among them an imbalance in the revenue split between software and games developers and actual operators. A mindset among many users that mobile phones are merely a means of communicating would also need to be addressed if the sector was to fully benefit from the new technology.
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