Fixed Odds ITV Services To Launch Next Year
Published: Friday, December 17, 2004 Online-Casinos.com
FIXED ODDS iTV SERVICES TO LAUNCH NEXT YEAR
Zone4Play active again, this time in the iTV solutions role...
The interactive TV and mobile services specialist, Two Way TV, in partnership with interactive gaming solutions specialist Zone4Play, is set to launch two fixed odds interactive TV services across the UK on the ntl and Telewest Broadband digital cable platforms in the New Year.
The two interactive channels will be called The Winner Channel and The Roulette Channel. The first will provide a range of fixed odds formats, including Slots, Hi-lo, Keno and Dice and will also feature a headline jackpot of GBP 500,000 at launch.
The Roulette Channel will include a range of roulette-style games. The channels will provide digital cable viewers with their first opportunity to take part in many popular instant win, fixed odds games.
The new interactive channels will also offer viewers a customer loyalty programme and a variety of 'special events'. Viewers will be given the opportunity to accumulate loyalty points that can be exchanged for cash, prizes and other rewards.
The addition of these two new channels will build on Two Way TV's experience of running skill-based games channels on ntl and Telewest Broadband. These have proven to be a substantial revenue earners.
Zone4Play is providing the technology platform for the channels including a multi-platform gaming back office solution that enables the delivery of gaming applications on any platform.
Idan Miller, SVP of Marketing and Sales at Zone4Play noted, "Interactive betting has proven to be the most successful genre of applications on iTV in the UK and internationally. As well as a first for UK Cable, this also marks Zone4Play's first deployment of our end to end technology platform in the UK."
The two companies already run the "play4fun casino service", currently on ntl and Telewest within the Two Way TV Games Channel. This service offers viewers fantasy versions of Video Poker, Roulette, Baccarat, Blackjack and Sic Bo.
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