Endemol Italy and 888 Online Gambling Join Forces

Published Friday, May 14, 2010 - Online-Casinos.com

A joint venture has been announced recently involving media giant Endemol Italy and notable online gambling company 888 Holdings. The joint venture set to launch in the last half of 2010 will see a major new line up of branded games including Big Brother and Deal or No Deal.

Endemol is an international production company based in the Netherlands with subsidiaries and joint ventures in twenty three countries around the world. It is controlled by the biggest Italian media company, Mediaset and it's co-founder John de Mol. This 888 and Endemol partnership will target the Italian market once the Italian Gaming Authority provides final regulations for casino games later this year. Chief Executive Officer, of 888 Holdings, Gigi Levy, said, “Now that online gaming has become an established and hugely popular form of entertainment, strategic partnerships with media companies are critical for growth, especially in newly regulated markets such as Italy. The combination of our gaming expertise and Endemol’s brands, production capabilities and media assets will create a compelling new gaming offering for Italian consumers. The potential of the Italian market is enormous and this partnership strongly positions us to capitalise on this.”

President and Chief Executive Officer, Paolo Bassetti, of Endemol Italy, also commented on the strength of this joint venture, “Endemol has always prided itself at being at the forefront of market evolution. The Italian market represents a huge opportunity for online gaming and Endemol’s brands are ideally suited for this platform. This is an area we have been interested in for some time and as a world leader in online gaming, 888 is the perfect partner.” 888 Holdings has made other moves recently to consolidate it's presence in the emerging new markets in Europe with a recent announcement that the firm will team up with Microgaming to form a French poker network.



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