Online Games Provider Bought By Marketers
Published: Wednesday, December 14, 2005 Online-Casinos.com
ONLINE GAMES PROVIDER BOUGHT BY MARKETERS
UK online games firm goes for GBP 150 000 and shares
DM plc, an AIM-listed direct marketing group in London, bought online games
provider, Cyberdyne Entertainment Ltd for an initial GBP 150,000 in cash
and shares this week.
Subject to the collection of a 'doubtful' debt owed to Cyberdyne, a maximum further
sum of GBP 24,384 may become payable in cash, said DM chairman Adrian Williams.
"This acquisition takes DM into the internet betting market," said Williams.
"We expect to enjoy considerable leverage using DM's closely related database
to drive more clients to Cyberdyne's websites. We also intend to use our own specialist
knowledge and buying power to improve Cyberdyne's cost of new customer acquisition,"
he added.
Cyberdyne has a UK bookmakers license and since trading began in January 2004
has built a client base of about 33,000 customers. The companys gaming portfolio
includes football pools, betting, lottery slots, lottery bets and entertainment
games.
In the year to end December 2004, Cyberdyne reported pretax profits of GBP 55,382.
