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Xpress To Operate Fortune Mobile Gaming


Published: Friday, January 20, 2006 Online-Casinos.com

XPRESS TO OPERATE FORTUNA MOBILE GAMING

Fortuna to sell phones, accessories to players direct

There has been a great deal of speculation and not a little curiousity surrounding the Las Vegas presence of Fortuna Gaming Corp., an over-the-counter gaming company that periodically pushes out ambitious press releases.

In the latest, the company advises that its wholly owned British subsidiary, Fortuna Gaming (UK) Limited, has entered into a licensing agreement with Xpress Your Cell U.S. (LLC) and Xpress Your Cell Canada to operate the Fortuna Wireless Xperience.

Xpress Your Cell is a North American retail and wholesale wireless operation focused on providing phones and plans through a number of carriers including T-Mobile and Fido, as well as accessories from a wide range of suppliers.

The agreement allows Fortuna to be the first mobile gaming company to sell mobile phones, plans, accessories and content to its players on-line as a part of their gaming experience.

"We are excited that in conjunction with the launch of our free play mobile poker site for the North American and European markets, we are able to provide our players everything they need to have a truly wireless gaming experience," says Doug Waugh, President of Fortuna Gaming Corp. "We will add more games through acquisitions, but we will also be able to add more wireless services such as SMS, streaming video and audio clips."

Effective immediately, Fortuna will be able to ship phones complete with contracts, games and accessories directly to its players from Xpress Your Cell centers in Phoenix, Arizona and Calgary, Alberta.

"We are very pleased to be offering a significant value-added component to Fortuna and its playing visitors. It is our objective to offer players and visitors a 'one-stop-experience' that can fulfill their gaming and phone accessory needs," says Troy Metz of Xpress Your Cell. "It has all the bells and whistles to make the customer experience exciting and sticky."

Fortuna will be unveiling its new site and product offering at the 2nd Annual Mobile Gambling Conference in London, England from January 26-27, 2006.



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