Poker Room Interpoker & Talksport Team Up

Published: Sunday, January 22, 2006 Online-Casinos.com

ONLINE POKER ROOM INTERPOKER AND TALKSPORT TEAM UP

2.2 million listeners reached by top poker program

TalkSport is to host InterPoker's new poker program, part of its ongoing offline marketing campaign. The program went live on Mike Dickin's show at 10 pm program on January 20, targeting Talksport's 2.2 million listeners.

Recent research carried out by Online Gambler Magazine and InterCasino indicated that poker players are always on the look out for new poker tips and that there is a demand for discussion on poker related issues. This series of features has been designed with this in mind. In addition to interviews with leading poker players, hot tips on how to play and a guide to poker terms the program includes a live phone-in where listeners can ask the experts for advice.

"We have run a number of poker competitions and advertorials in the past but given the recent change in regulations and the increasingly popularity of poker we felt the time was right to provide our listeners with more detailed information and access to the experts for answers to questions. We are pleased to have teamed up with InterPoker, part of InterCasino one of the oldest online gaming companies to offer this" said Laura Botton, TalkSport.

Each show will include a focus on a different topic. The first few are 'tricks of the trade', 'celebrity' poker, 'new to poker' and 'woman in poker' with insights from the American market on what is happening across the Atlantic.

Alongside the campaign InterPoker is running a weekly competition inviting listeners to win a laptop and complete home poker sets.

InterPoker spokesperson Peter Marcus said "As one of the oldest casinos we pride ourselves on our innovation and on bringing players what they want. The poker phenomenon is continuing and our recent research shows that players and would-be players are wanting more information and advice on how to play. The aim of this radio feature and live phone-in, one of the first's for radio, is to provide this."