New Online Gambling Mags Launched At I.C.E.

Published: Wednesday, January 25, 2006 Online-Casinos.com

TWO NEW ONLINE CASINO GAMBLING MAGS LAUNCHED AT I.C.E.

European edition of Bluff and a new magazine from Gambling.com

The traditional "Fire and Ice" party at the International Casino Exhibition this week has some spectacular attractions in store, and will also be used to launch a new European edition of the popular poker magazine Bluff, and a brand new online gambling title from Gambling.com.

Gambling.com, a major gambling portal on the internet for years, is launching its own bi-monthly magazine as a prestigious full-colour glossy that will provide insight to VIP online gaming, offering an eclectic mix of news, views and reviews about everyone and everything that is anything in online gaming.

Gambling.com magazine will feature premium playing strategies and tactical secrets from the world's leading players - giving readers the chance to rapidly advance their online gaming skills.

Each issue will contain in-depth profiles of one of the industry's 'movers and shakers', starting with an exclusive interview with Virgin founder, Richard Branson who talks about his new online gaming pokersite, Virgin Games.com.

The new magazine, which is edited by Michael Caselli promises to provide an exclusive source of information to Gambling.com's 50,000-strong platinum membership.

Caselli is also launching the European edition of his Bluff poker magazine at the Fire and Ice party.

Online poker players will receive their copy of Bluff Europe via the majority of UK & Continental European card rooms. And there are plans in hand to acquire additional distribution partners as the growth of online gaming continues.

The combination of the publication's high-quality content with a precisely-targeted distribution mechanism will ensure that America's favourite poker magazine is read by European online gaming enthusiasts, many of whom will be seeking a tournament, challenge - or, simply, new poker room to try.

Bluff will be available in Europe on 1 March, with a cover story about world-class pro-player Phil Helmuth. There's also an insight into the 'Circle of Outlaws'; an international team of up-and-coming poker players seeking global online gaming domination, headed by the Dutch superplayer, Marcel Luske.

Celebrity poker player - and former EastEnders actor - Michael Gekko - talks about his love of the game. And there's an exclusive report about the 'Monte Carlo Millions' - Europe's most prestigious poker tournament.

The move into Europe marks an important milestone for the magazine, which already attracts an impressive circulation of 250,000 in the US. Features Editor, Philip Conneller, says: "With Bluff's winning blend of entertainment and information, we are confident that we can replicate the success achieved in the US - for our readers and our advertisers. The time is right - it's too-good an opportunity to miss!"