Skill Games Gaining Ground
Published: Friday, December 24, 2004 Online-Casinos.com
SKILL GAMES GAINING GROUND
White label opportnities for online companies
Skill-based gaming is now a complementary offering within the online gambling market, with companies such as Golden Palace, Casino-On-Net, and The Sunny Group having taken up skill gaming initiatives by forming partnerships with SkillJam Technologies.
The reason for this is that games of skill are legal in the US market, and offer operators the ability to further penetrate this jurisdiction at a nominal cost.
SkillJam is a provider of diversified fee-based skill gaming solutions. The company, in addition to its portfolio of proprietary gaming sites, is a turnkey solutions provider to a network of premier distribution partners.
Currently SkillJam is working with online casino operators to broaden their gaming offerings and leverage the marketing capabilities of a skill based platform by up-selling and cross marketing to new and existing players of their casino partners.
Unlike casino games (games of chance), a skill based game is defined as a game whose outcome is predominantly determined by the respective skill level of a game's individual player.
"We are gaining significant inroads and growth among our casino partners, who are now able to offer a new channel to market and obtain players that might not initially be attracted to an online casino'" said Scott Philp, Vice President of Business Development for SkillJam.
The market for skill based gaming is believed to be virtually untapped, with only 3-5% penetration reached to date.
SkillJam has recently commenced focused initiatives with partners on a global scale.
Currently, the majority of interest has been from the North American market, but SkillJam is targeting Europe and Asia as a high priority in the near future. The company has set up offices in Europe to pursue these opportunities. Additionally they plan to launch a mobile offering in early 2005.
By 2006, DFC Intelligence estimates the non-casino skill gaming online market at US$5 Billion.
Internet casinos, sportsbooks, bingos, lotteries etc, are given a full service platform when SkillJam develops a custom white label site. Typically SkillJam manages all aspects of maintaining the site. These features include platform hosting, credit card processing, operations, customer care, and technical maintenance.
