Dragonfish Bingo Network Integrates Income Access Software
Dragonfish is the brand name for 888 Holdings Plc's B2B business and is a separate division within 888.
Dragonfish recently announced the integration of the Income Access affiliate marketing software solution to the Dragonfish bingo software platform. Dragonfish bingo software powers many bingo operators, including Foxy Bingo, Mirror Bingo and Wink Bingo. Over seventy brands are part of the Dragonfish bingo network.
Income Access software focuses on simplifying the relationship between operators and affiliates with segmented databases, streamlined communications and specialised reports. The software includes the support of a variety of creative types and accounting functions that allow operators to manage affiliate payments through one interface. The move to integrate with Income Access into Dragonfish's bingo software platform will provide partners with a notable flexibility in utilising in place marketing assets.
888 Holdings,, chief executive officer, Gigi Levy, commented, "Dragonfish has developed an eco-system that enables third party platforms such as affiliate management, social networking and CRM tools to be integrated seamlessly. This allows our partners to not only get the best solution possible but also accelerate their speed to market and boost their marketing effectiveness. As leaders in affiliate marketing software, Income Access was an obvious choice, and we are delighted to add them to our portfolio. This complete solutions approach will help us take our business to the next level."
Income Access, chief executive officer, Nicky Senyard, "There is a strong movement now for software providers to provide iGaming operators with a complete package—a one stop-shop really, for all their business needs," Senyard, added, "Our goal is to team up with leading-edge providers, like Dragonfish thereby combining our strengths, and providing a seamless integration that is beneficial for everyone."
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