Many Germans Are On The Internet
Published: Wednesday, February 01, 2006 Online-Casinos.com
MANY GERMANS ARE ONLINE
Extensive Internet use in a market with potential
German-facing companies have long discovered that this is an attractive potential
market for online gambling, and the latest eMarketer study on Internet
usage is therefore of interest.
eMarketer's new study Germany Online shows that more than 83 percent of
Germans aged 14-29 use the Internet. Usage is high for most age groups in the
country, with 50 percent of those under 60 reportedly using the Web. Only those
60 and older are largely offline, with a mere 20 percent of that group using the
Internet.
"In assessing the growth of the Internet, and e-commerce in particular, many
marketers, as well as many analysts, tend to overlook Germany," says James
Belcher, eMarketer Senior Analyst and author of the new Germany Online report.
"That's a mistake. Germany is the third-largest economy in the world, right
behind the US and Japan, and what happens there - and when and why it happens
- is vitally important to the growth of the Internet's infrastructure and economy."
More than two-thirds of working people are online in the country, and Internet
capability is now a requirement for many jobs. At-work Internet users tend to
be online at home, too.
"The Internet has a huge presence in German life, both public and professional,
and Germany is a huge presence in the world economy," says Mr. Belcher. "Marketers
who ignore these facts are missing a huge opportunity."
Germany's Internet users are also heavy online shoppers, making the country the
largest e-commerce market in Western Europe. Comfort with the Internet has encouraged
a nation of active online shoppers predicted to spend over $108 billion in 2008.
eMarketer's Germany Online report has a wealth of ainstakingly researched information,
and is available at eMarketer.com.
