IGH Signs Up For New Openbet Online Casino
Published: Friday, February 03, 2006 Online-Casinos.com
IGH SIGNS UP FOR NEW OPENBET ONLINE CASINO
Hot on the heels of its launch at International Casino Exhibition (ICE) comes
the first Openbet online casino agreement
Orbis/Openbet's launch of their turnkey online casino site concept at the
International Casino Echibition show in London (see earlier Online-Casinos.com
& InfoPowa reports) has been followed by news of a deal with Interactive
Gaming Holdings plc for the product.
IGH is an online sportsbetting and gaming operator which this week announced
an additional software licence agreement with Orbis Technology Limited.
Under the agreement, IGH will licence the OpenBet Casino back office, and OpenBet
Marketing products. OpenBet Casino will be integrated within the websites for
both Heathorns and Premier Bet, IGH's two proprietary gaming businesses,
with the remaining modules being used throughout the Group to cross-promote the
casino and sportsbook offering and streamline IGH's operations.
Orbis OpenBet Casino is a comprehensive platform for operators, supporting all
major gambling products. It will enable IGH to offer its customers a full suite
of casino games from a single user account.
OpenBet Casino is an open solution allowing games to be added or changed quickly,
using Orbis' own games offerings or other suppliers. The suite of marketing products
provides greater control to manage affiliates, campaigns and promotions, allowing
IGH to maximise marketing activities including 'Freebets'.
David Loveday, Managing Director of Orbis, said: "The agreement with
IGH is a significant market entrance for both parties."
Commenting on the agreement with Orbis, Thomas Taule, Chairman and Chief
Executive of Interactive Gaming Holdings, said: "This agreement with
Orbis will dramatically enhance IGH's gaming offering and gives our customers
access to a complete range of casino games. Importantly, we can now offer a complete
range of products, including casino and sportsbook betting, from one single user
account. The new website for Premier Bet will be fully operational by March 2006
using the OpenBet system. The OpenBetCasino launch will follow."
