High Flying Bodog Gambling Group
Published: Thursday, February 16, 2006 Online-Casinos.com
HIGH FLYING BODOG GAMBLING GROUP
Gaming group to advertise on Las Vegas airliners
Gamblers visiting Las Vegas will be seeing a lot more of the vermilion branding
of the Bodog group of online gambling companies following a deal this week with
Allegiant Air.
Brand-conscious Bodog has arranged for the airline's six large passenger jets
servicing McCarran International airport to be externally and internally branded
in the colors and logo of the international digital entertainment and gaming company.
The advertising initiative will cover a three-month span on six Allegiant Air,
150-seat MD-80 passenger jets.
"Our advertising partnership with Allegiant Air is a natural fit for us.
Branding encompasses everything from good customer service to strategic advertising
positioning and targeting," says Calvin Ayre, founder and CEO of Bodog.com.
"This in-air branding exercise will allow us to target a specific player
demographic, while continuing to expand the presence of our brand throughout the
continental United States."
The Allegiant aircraft will fly between Las Vegas and 32 nonstop Allegiant Air
destinations. The planes will be parked at Terminal D in McCarran Airport, near
the airport's busiest runway.
Extending the advertising value, passengers flying in any of the Bodog.com-branded
jets will have a chance to win their next trip to Las Vegas when they sign up
for a Bodog.com account and deposit a minimum of $20.
Along with an in-flight announcement highlighting some of the Bodog.com product
offerings, the sleek and sophisticated Bodog.com plane inserts are available in
each seat back. These brochures come complete with detachable Poker and Black
Jack strategy cards.
For passengers looking to get into the Vegas mood early, each of the passenger
seat trays is designed to look like a Black Jack table.
