High Flying Bodog Gambling Group

Published: Thursday, February 16, 2006 Online-Casinos.com

HIGH FLYING BODOG GAMBLING GROUP

Gaming group to advertise on Las Vegas airliners

Gamblers visiting Las Vegas will be seeing a lot more of the vermilion branding of the Bodog group of online gambling companies following a deal this week with Allegiant Air.

Brand-conscious Bodog has arranged for the airline's six large passenger jets servicing McCarran International airport to be externally and internally branded in the colors and logo of the international digital entertainment and gaming company.

The advertising initiative will cover a three-month span on six Allegiant Air, 150-seat MD-80 passenger jets.

"Our advertising partnership with Allegiant Air is a natural fit for us. Branding encompasses everything from good customer service to strategic advertising positioning and targeting," says Calvin Ayre, founder and CEO of Bodog.com. "This in-air branding exercise will allow us to target a specific player demographic, while continuing to expand the presence of our brand throughout the continental United States."

The Allegiant aircraft will fly between Las Vegas and 32 nonstop Allegiant Air destinations. The planes will be parked at Terminal D in McCarran Airport, near the airport's busiest runway.

Extending the advertising value, passengers flying in any of the Bodog.com-branded jets will have a chance to win their next trip to Las Vegas when they sign up for a Bodog.com account and deposit a minimum of $20.

Along with an in-flight announcement highlighting some of the Bodog.com product offerings, the sleek and sophisticated Bodog.com plane inserts are available in each seat back. These brochures come complete with detachable Poker and Black Jack strategy cards.

For passengers looking to get into the Vegas mood early, each of the passenger seat trays is designed to look like a Black Jack table.