More On Full House - Clock Media Deal

Published: Friday, December 24, 2004 Online-Casinos.com

MORE ON FULL HOUSE - CLOCK DEAL

Full House has taken over all gaming interests and assets

Last week, InfoPowa reported on the business deals that brought the gaming assets and technology of Montreal based Clock Media under the control of Full House Entertainment Limited, a Netherlands Antilles registered turnkey provider group.

Marketing director Jean-Guy Leconte gave us more information on the direction and intentions of the company this week, "We would like to emphasize that we did not take over Clockmedia per-se. We purchased all its gaming interests. We do not now own or want to own Clockmedia. Clockmedia will be following a different path in its development. They will no longer be involved in any gaming operations."

Leconte revealed that the casino side of Full House operations at All Star Palace.com is using gambling software developed in-house and running on the Clockmedia platform. The casino games will be using most of Clockmedia's game engine and database.

For the moment, Full House plan to own and operate their own casinos, although the development of strategic partnerships has not been ruled out. However, the group wants to stay away from the standard turnkey model since it is felt that it is necessary to maintain control of the operations to ensure that players will find as much security in their transactions as can possibly be offered.

"Industry experience has shown that allowing independent operators full reign over all
operations may at times prove to be a liability for the software house. Maintaining responsibility towards the players is our mission," said Leconte

After extensive research and collaboration with Clock, Full House is also developing an online poker product for launch in the New Year.

"We found that Clockmedia had been working on a communications engine for poker that rivaled anything that had been developed thus far," Leconte revealed. "Running on our proprietary communications engine it is capable of outstanding performance and in such a way that scaling can be accomplished by simply adding more hardware. What this means to the players is that they can be sure that disconnections will be far and few in between.

"Our software will allow players to create their own tables, all the while choosing whether or not to make them public or private simply by using a password they can give to their friends for access," he continued. "Our own technology further allows players to add different poker
variations to the site. Ranked by popularity, these variations may be adopted into the regular offering. Presently, there are thirteen poker variations that happen to be popular. We will soon be offering them all and allowing players to add their own."

The software ranks players based on their game history and their approximation to perfect strategy. Games where players degrade their ranking are flagged for close examination by anti-collusion software which then analyzes the game history as well as the other games where the same players have participated and looks for patterns that may be construed to have been collusion. Several levels of collusion have been identified;
involuntary collusion being the lowest level, full collusion for
the highest level.

The group is in the process of analyzing other ways to ensure that players will not fall victim to any type of collusion, and the software will include a button for players to quickly initiate investigations into a particular table and game where he/she believes that collusion may
be a possibility.