TV & Gambling - A Potent Force For The Future
Published: Friday, February 24, 2006 Online-Casinos.com
TV & GAMBLING - A POTENT FORCE FOR THE FUTURE
Murdoch scion speaks on the power of TV as a gambling medium
James Murdoch, the recently appointed chief executive of PBL and
the UK satellite TV company BSkyB, told bookmakers in London this week
that TV and gambling was destined to be a powerful synergistic force in the future.
Murdoch was a guest speaker at a Bookies Banquet organised by Orbis
and told an appreciative audience that his group had been “surprised”
by the positive response to its Sky Vegas Live channel. “Even though
the audience is only between 2,000 and 10,000, the evidence is that interactive
TV and gambling will be a very powerful force in the future,” he said.
Launched last year, the Sky Vegas Channel features virtual racing and keno
programming, but md Nick Rust opined that the combination of interactive
television and gaming was both powerful and only just starting to impinge on the
consciousness of businessmen and players alike.
“It won’t be long before you see a properly interactive poker channel,”
Rust predicted. “In the last week of February, for instance, there were 11
channels in the UK featuring poker content, but they were all showing it in pretty
much the same way.” This could change rapidly with UK regulations now under
consultation, and interactive television could change the way many people gamble,
he said.
